Philip Ottaviani | Framingham Real Estate, Marlborough Real Estate, Ashland Real Estate


It’s a competitive market for home sellers right now. That means it’s more important than ever to make your house stand out from the competition and draw visitors to your listings and open house, as well as attracting interested buyers with excellent curb appeal.

All of these preparations take time and planning. However, if done correctly, you’ll not only bring more potential buyers to visit your home, but you’ll also be able to increase your asking price based on a few key aesthetic upgrades.

In this post, I’m going to fill you in on some of the most time and cost-effective ways to prepare your house for sale to bring the most number of potential buyers.

Make a revitalization budget

Before you start spending on your home upgrades, take the time to make a budget for the things that are the most important to making your home look and feel great. This budget will help you keep your spending in check and get the most out of your sale preparations.

Start working on curb appeal

Without spending much money, many homeowners can drastically increase the curb appeal of their home. Pressure washing the siding and sealing and sweeping the driveway is a great start.

Before taking photos or receiving visitors, trim and edge the lawn and lay down some fresh mulch. You don’t need to spend hundreds on flowers to make a substantial difference on curb appeal.

To make your home stand out and look up-to-date, apply a fresh coat of paint to your front door. Choose a color that complements your home, but one that also “pops” and grabs your attention.

Declutter and organize

Preparing your home for sale also happens to be a great time to start packing away some personal belongings. Family photos and other items that are unique to your family are best left out of your photos and distract viewers from being able to picture themselves in your home.

Since our homes are built to live in, many of us keep our things in convenient places rather than tucking them away. Now is a good time to try and find ways to integrate some minimalism in your home so that visitors don’t feel crowded by clutter.

Spend money on the right items

Some home upgrades just aren’t worth the time and money they’ll take to perform before selling. So, it’s best to prioritize the things that will have the most impact on visitors and viewers of your real estate photos.

A new welcome mat and cabinet handles are a great example of inexpensive upgrades that can make a home feel new again.

Take a look around your home and find the accessories that look dated or worn and see what you can accomplish on your budget.


Enjoying a quick, easy home selling journey is ideal. Yet many problems may arise that could make it tough for a property seller to streamline the home selling journey. Lucky for you, we're here to teach you what it takes to reduce the time it takes to sell your house.

Now, let's take a look at three tips to help you accelerate the house selling journey.

1. Upgrade Your House's Curb Appeal

Curb appeal is a difference-maker in any housing market, at any time. If you allocate time and resources to upgrade your residence's curb appeal today, you could transform your house into a hot property in your city or town.

Mowing the front lawn, trimming the hedges and performing other home exterior improvements may help you boost your house's curb appeal. You can always perform these home exterior upgrades on your own. Or, if you need extra help with home exterior projects, you can hire a professional contractor.

2. Remove Clutter

Clutter may make it tough for you to show off the full size and astounding beauty of your residence to prospective buyers. Thus, if you eliminate clutter from your home today, you could make it simple for buyers to fall in love with your residence right away.

To remove clutter, you may want to host a yard sale or list your excess items online. Both yard sales and online marketplaces will enable you to quickly and effortlessly get rid of unwanted items and earn extra cash.

Furthermore, if there are antiques, paintings, decorations and assorted personal belongings you want to keep, you can rent a storage unit. With a storage unit at your disposal, you can keep various personal belongings safe until your residence sells.

3. Hire a Real Estate Agent

Speeding up the home selling process is no small task. Fortunately, if you hire a real estate agent, you can gain expert home selling insights. And as a result, you may be better equipped than ever before to accelerate the property selling journey.

A real estate agent can provide you with home selling recommendations and suggestions you may not be able to receive elsewhere. First, he or she will learn about you and your home and teach you about the local housing market. A real estate agent next will craft a personalized house selling strategy for you. This housing market professional then will put your home selling strategy into effect and do whatever it takes to help you streamline the house selling process.

In addition, a real estate agent will reply to any home selling questions you have. If you are unsure about how to price your residence, whether to accept an offer to purchase or have any other home selling concerns, a real estate agent can provide plenty of guidance.

Ready to enjoy a fast, profitable home selling experience? Take advantage of the aforementioned tips, and you should have no trouble navigating the house selling journey.


If you want to achieve the best-possible results during the house selling journey, you need to be flexible. Because if your initial home selling strategy fails to deliver the desired results, you need to be ready to make adjustments.

Now, let's take a look at three tips to help you revamp your home selling strategy.

1. Analyze the Local Housing Market

The local housing market may play a role in your house selling success or failure. If real estate market conditions have changed since you originally listed your home, you need to adapt accordingly. Otherwise, you risk falling behind rival home sellers in a fierce real estate market.

Oftentimes, it helps to monitor home sales in your city or town. This will allow you to see if houses similar to your own are selling quickly. It also enables you to understand how your house stacks up against the competition and may help you find ways to differentiate your home from comparable residences.

2. Review Your Home Listing

If you find that buyers rarely set up home showings or visit open house events at your residence, now may be the perfect time to assess your home listing. That way, you can explore innovative ways to use your home listing to engage and inform buyers about your residence.

Generally, it helps to make a home listing as clear and concise as possible. If buyers can read your home listing and retrieve accurate information about your house, they can determine if your residence matches their expectations.

You may want to include high-resolution images of your home in your listing as well. These images can help you show off the true size and beauty of your residence to buyers. Plus, they may help you distinguish your home listing from all others.

3. Consult with a Real Estate Agent

For those who are struggling to stir up interest in a house, it may be beneficial to hire a real estate agent. In fact, with a real estate agent at your side, you can receive expert assistance as you navigate the house selling journey.

A real estate agent understands what it takes to make a home an attractive choice to buyers. He or she will learn about you and your home and analyze your past house selling efforts. Then, a real estate agent will offer recommendations to help you promote your residence to the right groups of buyers.

In addition, a real estate agent will set up home showings and open house events to showcase your residence to buyers. And if a buyer submits an offer to purchase your house, a real estate agent will help you determine whether to accept, reject or counter this proposal.

As you try to sell your home, you may want to consider revising your house selling plan. Thanks to the aforementioned tips, you can revamp your home selling strategy and move one step closer to enjoying a fast, profitable house selling experience.


Listing a home may prove to be challenging, particularly for a first-time house seller. Fortunately, there are lots of things you can do to prepare for the housing market.

Now, let's take a look at three tips to help you get ready to list your home.

1. Upgrade Your Home's Curb Appeal

How your home looks to prospective buyers will have major ramifications on your house selling experience. If you allocate time and resources to enhance your residence's curb appeal, you could help your house stand out to potential buyers.

To boost your home's curb appeal, mow the lawn, trim the hedges and perform other home exterior upgrades. Also, you should repair any cracked or damaged home siding.

Don't forget to clean your home interior, too. If you mop the floors, wipe down countertops and perform other house cleaning, you can help buyers fall in love with your residence as soon as they walk through the front door.

2. Craft an Engaging Home Listing

Why should you be forced to settle for an "ordinary" home listing? Instead, explore ways to differentiate your home listing from all others.

To create an engaging home listing, you should highlight your home's strengths. If your residence provides convenient access to local parks and attractions, for instance, you may want to include this information in your listing. Or, if your residence boasts a beautiful swimming pool, you may want to include photos of your pool in your listing.

In addition, provide accurate information about your home in your listing. This ensures homebuyers can make an informed decision about whether your house matches or exceeds their expectations.

3. Hire a Real Estate Agent

When it comes to listing a home, there is no reason for a seller to work alone. If you hire a real estate agent, you can get the help you need to seamlessly navigate the house selling journey.

A real estate agent is happy to meet with you, evaluate your residence and help you determine if your house will generate significant interest from buyers. He or she can provide tips and recommendations to help you upgrade your house before you list it. Plus, a real estate agent will provide expert guidance at each stage of the house selling journey so you can optimize your home sale earnings.

Let's not forget about the assistance that a real estate agent provides after you receive an offer to purchase your home, either. At this point, a real estate agent can help you decide whether to accept, reject or counter this proposal. And if you accept the offer to purchase, your real estate agent then will help you finalize your house sale.

If you are preparing to list your home, it helps to plan ahead for the house selling journey. Thanks to the aforementioned tips, you can get your house ready for the real estate market. And as a result, you could boost the likelihood of enjoying a fast, profitable home selling experience.


For those who want to sell a home sooner rather than later, there is no time like the present to start preparing for the home selling journey. Lucky for you, we're here to teach you about the home selling journey and ensure you can enjoy a fast, profitable house selling experience.

Now, let's take a look at three tips to help you put together a home selling strategy.

1. Learn About the Local Housing Market

The real estate market is in constant flux. Thus, a housing sector that favors buyers today may shift into seller's favor tomorrow, or vice-versa.

If you learn about the local housing sector, you can differentiate a buyer's market from a seller's market. Then, you can map out your home selling plan accordingly.

Take a look at the prices of recently sold houses in your city or town. If you find that homes are selling at or above their initial asking prices, this may be a sign of a seller's market. Or, if houses are selling below their initial asking prices, the current real estate sector likely favors buyers.

Furthermore, examine how long houses stay available before they sell. If you discover that residences linger on the real estate market for many weeks or months before they sell, you will need to prepare to enter a buyer's market. On the other hand, if houses are selling as soon as they become available, a seller's market may be in place.

2. Find Out What Your House Is Worth

Conduct a house appraisal – you'll be glad you did. If you perform a property appraisal, you can obtain an accurate valuation of your house and price your residence appropriately.

Typically, a home appraiser will examine your residence both inside and out. This property expert also will evaluate assorted housing market data. After a home appraiser's work is complete, he or she will provide you with a property valuation.

With a property valuation in hand, you can establish an aggressive initial asking price for your residence. This price will help you stir up interest in your residence as soon as you list it.

3. Hire a Real Estate Agent

There is no need to work alone as you try to navigate the home selling journey. Thankfully, you can hire an expert real estate agent who can take the guesswork out of selling any house, at any time.

A real estate agent understands what it takes to sell a home in a buyer's or seller's market. He or she will help you establish an aggressive initial asking price for your house and promote your residence to dozens of potential buyers. Plus, if you receive an offer to purchase your home, a real estate agent will help you assess this proposal and make an informed decision.

When it comes to getting ready to sell a home, there is no need to stress. Take advantage of the aforementioned tips, and you can craft an effective home selling strategy.




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